The Designer

With over 15 years’ experience designing for International fashion houses including Giorgio Armani, Cerruti, Alberta Ferretti, Aquascutum and Nicole Farhi, Jo Sykes has combined her personal wardrobe needs with her technical expertise in designing refined, tailored classics with a sporty slant.


The Look

SYKES has a sleek, European aesthetic, bringing the spirit and movement of sportswear into beautifully cut pieces for everyday. Menswear is a key inspiration for SYKES, though always executed with a distinctive feminine sensuality. De-constructed loungey tailoring, body wear, luxe tracksuits and shift dressing, blur the lines between casual, formal, sports and everyday wear. Reflecting an increased focus on health and wellness, the clothes are cut to flatter and fit with sensitivity for the female form and comfort.


The Woman

The SYKES woman is quality driven, sophisticated and discreet; a nomadic professional, seeking all-purpose classics and versatile design pieces for a lifestyle focused on experiences. She is grounded, compassionate, connected with nature and values craftsmanship and sustainability.